In 2016, Blue Bird Group through PT Pusaka Bersatu and UMW Holding Berhad launched a high quality auto lubricant oil brand, Blue Power. With Blue Bird’s decades of experience on the road, Blue Power was positioned as providing real care that every auto deserves. Seequence was honored to be involved in Blue Power integrated branding project.

What We Do

• Brand Platform Development
• Brand Communication Strategy Development
• Brand Architecture & Nomenclature Development
• Brand Naming Development
• Packaging Design Development
• Branding & Marketing Collaterals
• Website Design & Development
• Brand Guidelines Development
• Collaborate with business associate for launching event & media gathering